When watching a film, we often don’t consciously notice how the camera moves. Yet camera movement is one of the most powerful tools in shaping a scene’s emotional tone.

Today’s design world is flooded with rapidly made visuals, lightning-speed mockups, and content created with one eye on the algorithm. Everything is fast. Everything is beautiful. But how much of it is meaningful?

Software projects are often perceived as purely technical endeavors: write code, test it, if it runs, it works. But if we aim to build sustainable, user-centered, and maintainable software, that mindset falls short.

Craft still evokes the same associations: handiwork, time, care, and objects with character.

User Experience Design (UX) has become a central pillar of the tech world in recent years. Yet, for many, its true nature remains unclear.